Hiring a reliable web development company in Singapore remains a common thread among all business in the country. Research claims that users only need a very short moment to develop an opinion regarding a website. Assorting to a study conducted by a team from the Missouri University of Science and Technology, it takes about 2.6 seconds for the users to spot the most important area in a website - the brand logo.  

Another study also revealed that 66% of users choose to look at an aesthetically pleasing website if they are only allowed to consume the content for 15 minutes. Both these research studies proved that website design is still a relevant factor for your online marketing plan in 2021.  

To develop a compelling and beautifully designed website for your business, you need to understand why website design is very important. It will also allow you to determine why you need to work with the best team for website design in Florida for your business.  

Why is web design important?  

There are five major reasons why your business should give importance to the design of web development services.  

#1: A good website design affects the users’ first impression 

When your target audience stumbles upon your website, it allows them to have their first impression of your business. A study from the Stanford Persuasive Technology Lab learned that users based the website’s credibility on its design. It is your responsibility to ensure that the first seconds that your target audience spends on your website will provide a positive impact.  

If your site is outdated or unappealing, your audience will immediately feel that you are not taking care of your business. It will stop them from browsing through your site and leave it to look somewhere else.  

#2: A good website design helps your search engine optimization (SEO) strategy 

Most web development components can influence the way you publish the website’s content. As a result, it will affect how search engines index your business’s website. 

It is crucial to ensure that your company’s website is SEO-friendly if you want your business to succeed. If your website’s on-page SEO components are not set up properly, it will be very difficult for you to become visible online. This factor is why the way you publish your content and place various design elements directly affects your SEO practices.   

#3: All your competitors invest in good website design 

Perhaps one of the most pressing reasons why you must prioritize website design is to beat your competition. Most of your competitors are already taking advantage of well-developed website design. They would ensure that their website can grab the market’s attention.   

If you want a good chance of going against the other companies in your industry, you need a good website design. It should stand out against the others. You need to change your old, low-quality website to avoid getting outranked by your competitors.  

A well-designed website can provide a great opportunity for your business to expand, boost your brand awareness, and generate more sales. Start investing in your website design improvements immediately to enjoy all the perks it can bring for your company in 2021.